SWBG Wholesale, Inc.

About Us

Soft Water by George is a division of SWBG Wholesale, Inc. Serving Northern New York for 3 generations, we have gained the experience of being able to provide nearly any type of water treatment and maintenance service that you may require.

In addition to solving your water softening needs, we offer a full line of residential and commercial water services, including water purification and filtering systems, water pump sales, service and repair and well drilling and repair.

We're conveniently located in Watertown, New York and serve the surrounding areas. We want to make your experience as convenient as possible, which is why we offer free estimates and 24 hour emergency service. If you don't see exactly what you're looking for here, or if you have any questions or comments, please contact us and we will do everything we can to satisfy your needs.

Our goal has always been to ensure the complete satisfaction of every client, while offering knowledgeable and friendly service at competitive rates.